The number one reason homeowners want to sell their Ft. Lauderdale house online is to not pay realtor commission. Real estate agents charge 6% commission – a hefty sum on property sales over $100,000. Selling to an online cash home buyer, like House Heroes LLC, or on the internet via a “For Sale By Owner” website saves you thousands. Is 6% commission worth it for realtor representation? Opinions are split.
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Call Us (954) 676-1846 or Fill Out This Form For Your FAIR Offer.
Why Do Home Sellers Want To Avoid 6% Realtor Commission?
Home sellers perceive realtor commission as unnecessary. They can get fast and fair online cash offers from companies like House Heroes LLC, or list their property for sale on free websites. Pricing data and comps are available on the internet at Zillow and Redfin. There is often a “negative” perception of realtors. Some people feel all realtors will do is “post and pray” (i.e. just list on the MLS). Homeowners often believe they can manage the home sale on their own. Others find a realtor is helpful, but 6% commission simply not worth it. Certain realtors may engage in unethical practices such as lengthy exclusivity periods or choosing an unrepresented buyer to boost commission.
How Realtors Can Help You.
I’m not here to disparage real estate agents or pitch selling your home online. House Heroes LLC (a professional home buyers) sell our fix-and-flip properties (yes, we actually buy houses) with realtors. Realtors offer multiple benefits:
- List your property on the MLS maximize exposure;
- Aggressive negotiation to increase your profit;
- Manage showings, offers, market inquiries, document review;
- Coordinating Moving Pieces: buyer/seller, appraiser, inspection, attorney, lien/title agents
- Objective advice from a source acting in your best interest
- Access To Better Systems Than Zillow/Redfin.com
Realtors do a lot of work when done right. We turned away home sellers for years with houses in wonderful condition, advising the best course of action is to list on the MLS with a realtor to manage the sale. We opened House Heroes Realty to help homeowners with that situation. I cannot speak for every realtor in Florida, but House Heroes Realty goes above and beyond for clients: networking with every active real estate agent, paid professional photography/cleaning services, paid Facebook marketing to targeted demographics (age, income, location), as well as advertisement on every major website.
Before Making a Final Decision, Ask These Questions.
Every home seller and property is unique – and different circumstances call for different solutions. Consider the following questions in deciding to sell online without a realtor:
- What is the condition of the property?
- How fast do you need to sell?
- How much time/effort can you devote to the sale?
- Familiarity with real estate contracts and procedures?
- Comfortable negotiating with regular people?
- Comfortable showing the property to strangers?
- Comfortable with the internet to be able to property sell online?
Where can I sell my house online?
There are a few ways to sell your house online. If you’re in the South Florida area, give us a call at 954-676-1846 or fill out our simple online form for your fast and fair cash offer. You can Google “sell my house” to find other professional home buyers. FSBO websites include forsalebyowner.com, craigslist.org, trulia.com, and Zillow.com.
We Buy Houses
Call Us (954) 676-1846 or Fill Out This Form For Your FAIR Offer.